History & Background

Mission Statement: To educate, empower and motivate inner-city youth and adults to create financially sustainable communities via small business ownership/entrepreneurship.

Pictured with one of my success stories, student Gabriela Martinez. Proud Owner of Gabriela Designs in Denver, CO.

Chery L. Lucero, Owner of Lucero Small Business Services, LLC, has a background comprised of 40+ years of corporate experience, community, non-profit and small business/economic development.  She is a solution-based provider to small businesses and entrepreneurs. She custom designs quality, comprehensive training programs for inner-city youth and adults.  She also provides consulting services in all aspects of business development. Member of The Rocky Mountain Indian Chamber of Commerce, Former Radio Personality/Host/Co-Founder/Producer of The American Indian Reporter #AIR, Co-Host and Marketing Director of Latin Life Denver Media. Co-Founder of The Zone Business Connection Center on Santa Fe Drive.

LSBS’ niche is it’s natural ability to cultivate and maintain collaborations on all levels of business and community in order to achieve financially sustainable outcomes for students and clients. We conveniently offer a mobile service for the training programs and consulting services. Our passion for business development and entrepreneurship translates into a strong desire to guide the day-to-day efforts of startups and early-stage companies in such areas as business development, strategy, marketing, sales, and financing or access to capital and much more!

Here is a partial list of of organizations/companies which LSBS has provided services to:

  • Denver Indian Center/Native American Workforce Program
  • NEWSED Community Development Corporation
  • Santa Fe Drive Redevelopment Corporation
  • The Zone Business Connection Center on Santa Fe Drive
  • Emily Griffith Technical College
  • Mi Casa Resource Center
  • Denver and Adams County Office of Economic and Workforce Development (Metro Denver, Commerce City, Westminster and Brighton)
  • Society of Hispanic Human Resource Professionals (SHHRP)
  • Rodolfo Corky Gonzales Library
  • The Early College of Arvada
  • Southwest Early College
  • Career Education Center Early College
  • Escuela Tlatelolco/Centro de Estudios
  • Colorado Department of Transportation (CDOT)
  • Denver Hispanic Chamber of Commerce of Metro Denver
  • Rocky Mountain Indian Chamber of Commerce
  • Division of Vocational Rehabilitation Self-Employment Program (DVR) via Colorado
  • Department of Labor & Employment
  • ACE Community Challenge School
  • Catholic Charities Transitional Housing Program
  • Brighton Office of Economic Development
  • Front Range College
  • La Raza Youth Leadership Program @ Metropolitan State University of Denver
  • Lucero Financial Services/W.38th Avenue Merchant Association
  • Solera National Bank
  • Rodolfo Corky Gonzales Library
  • Urban Scouting Camporee Program/Denver Area Boy Scouts of America
    ……… and More

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